Event Review: AWNY’s Beautiful You

On Tuesday July 14th, the engaging and energetic Taya Sedgman, AWNY’s Charity Lead, hosted the event “BEAUTIFUL YOU.” The response to this event was huge and the noise level was a reflection of the joy, playfulness and fun make-up education during this wonderful experience.XI2A4473

The make-up education was made possible by dynamic New York Fashion Week makeup artist Jacob Hyzer. Jacob captivated the audience with his vast product knowledge, make-up experience and his great sense of humor. His team of 7 make-up artists worked make-over wonders on many AWNY members and friends and we all came away with a fresh, new look at ourselves. Jacob used products from Alcone Company, where he is the Creative Director.


Zoe Potter, AWNY committee member, who attended the evening said “Jacob and his team were so kind and attentive, sharing their expertise with us and bringing out our beauty. I’d never worn lipstick before so I jumped in at the deep end with big bold red lips that would’ve been at home on a Kardashian. Once I got used to my new look I felt fabulous and pranced around feeling very special! Our makeup artists gave us the confidence to try new techniques to build upon and accentuate our beauty and we left the event feeling ready for the runway!”


The event benefited AWNY’s chosen charity, Sanctuary for Families, an organization that empowers survivors of gender violence to move from fear and abuse to safety and stability. Emily Lo Bue, Director of Corporate and Volunteer Relations at Sanctuary for Families gave a touching presentation about the wonderful work they are doing and how volunteers can become involved. The evening was even more meaningful when we learned some of the make-up artist team themselves were survivors of domestic violence. Along with monies raised, there were many generous donations of business clothing and beauty products, all going to Sanctuary for Families.


Jacob and the team at Alcone will donate $500 worth of make up to Sanctuary for Families. Feeling incredibly inspired from the event Jacob said “Tonight I had the honor of teaching a class at the Australian Consulate to an amazing and hilarious group of AWNY Women. It wouldn’t have been possible to create the magic tonight without each and every one of you.” Jacob is currently putting together Australian-themed make-up packs featuring the favorite shades of the event attendees. They will be offered at a super friendly rate including a gift with purchase. Keep your eyes peeled for these packs appearing on our Facebook page and Twitter in coming days.

Also, check out the complete photo album of the evening on our Facebook page here.


Photo credits: Susie Lang

Author: Australian Women in New York

Australian Women in New York (AWNY) sources stories and guides that will help make you win the Big Apple. We also love to profile fabulous Aussie and Kiwi women.

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s