Event Review: AWNY’s Beautiful You

On Tuesday July 14th, the engaging and energetic Taya Sedgman, AWNY’s Charity Lead, hosted the event “BEAUTIFUL YOU.” The response to this event was huge and the noise level was a reflection of the joy, playfulness and fun make-up education during this wonderful experience.XI2A4473

The make-up education was made possible by dynamic New York Fashion Week makeup artist Jacob Hyzer. Jacob captivated the audience with his vast product knowledge, make-up experience and his great sense of humor. His team of 7 make-up artists worked make-over wonders on many AWNY members and friends and we all came away with a fresh, new look at ourselves. Jacob used products from Alcone Company, where he is the Creative Director.


Zoe Potter, AWNY committee member, who attended the evening said “Jacob and his team were so kind and attentive, sharing their expertise with us and bringing out our beauty. I’d never worn lipstick before so I jumped in at the deep end with big bold red lips that would’ve been at home on a Kardashian. Once I got used to my new look I felt fabulous and pranced around feeling very special! Our makeup artists gave us the confidence to try new techniques to build upon and accentuate our beauty and we left the event feeling ready for the runway!”


The event benefited AWNY’s chosen charity, Sanctuary for Families, an organization that empowers survivors of gender violence to move from fear and abuse to safety and stability. Emily Lo Bue, Director of Corporate and Volunteer Relations at Sanctuary for Families gave a touching presentation about the wonderful work they are doing and how volunteers can become involved. The evening was even more meaningful when we learned some of the make-up artist team themselves were survivors of domestic violence. Along with monies raised, there were many generous donations of business clothing and beauty products, all going to Sanctuary for Families.


Jacob and the team at Alcone will donate $500 worth of make up to Sanctuary for Families. Feeling incredibly inspired from the event Jacob said “Tonight I had the honor of teaching a class at the Australian Consulate to an amazing and hilarious group of AWNY Women. It wouldn’t have been possible to create the magic tonight without each and every one of you.” Jacob is currently putting together Australian-themed make-up packs featuring the favorite shades of the event attendees. They will be offered at a super friendly rate including a gift with purchase. Keep your eyes peeled for these packs appearing on our Facebook page and Twitter in coming days.

Also, check out the complete photo album of the evening on our Facebook page here.


Photo credits: Susie Lang

AWNY Event: Beautiful You, July 14

Embrace Your Beautiful and help Sanctuary for Families

We all know how to apply our own make up… we think. But have you ever walked into a department store (or even Duane Reade around here!) and been overwhelmed by the number of colors, brushes, powders, crèmes, shimmers, shades, liquids, pencils and crayons or been puzzled by strategically bronzed, highly contoured, J-Lo glowing skin on pictures in magazines and wondered where to start?

You’re invited to find the answers at AWNY’s “Beautiful You” Make Up event with Alcone Professional Makeup Company Creative Director and New York Fashion Week Key Artist, Jacob Hyzer.

Upon arrival you’ll be served bubbly and nibbles, then take a seat to watch expert make-up techniques on skin care, luminous summer skin, natural contouring, and color application.

Following the class, the team of Alcone Professional make-up will be happy to answer your questions about applying make-up and provide consultation and advice on products.

Your attendance at this event will help the wonderful team at Sanctuary for Families, a New York based charity dedicated to aiding victims of domestic violence. In addition to the small catering charge ($14 members, $19 non-members), we kindly ask that you bring a pre-loved item of business attire (e.g. gently worn shirt, skirt, suit, pumps) or unopened toiletry items (e.g. shampoo/conditioner, feminine hygiene products, brushes/combs, body wash, deodorant). These items will help women who have left domestic violence situations as they rebuild their lives.

Event essentials:
When: Tuesday, July 14th, 6:30pm (for a 7pm start) – 8:30pm
Where: Australian Consulate, Monash Room – 150 E 42nd St, New York, NY 10017
Why: Learn make-up skills and benefit Sanctuary for Families
Cost: $14 AWNY members/$19 non-members. Purchase tickets here

AWNY Annual Charity Wrap Up – May 2014 to April 2015

by Peta Arthurson

Over the past 12 months, I have been privileged to lead the AWNY Charity Role with the support of an amazing committee. Over the year we have held a number of events and were able to donate substantial funds to extremely worthwhile charities. Here is a brief overview of these events and charitable donations.


In July, attendees were inspired by the work of Audette Exel whose profits from her corporate advisory firm Adara Group, fund her foundation working with communities in remote Uganda and Nepal, improving health, education and development projects. This event was supported by the Macquarie Group.

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In October, we held a sellout event at the exclusive Soho House, where Georgina Duckworth spoke about the mission of the Friends of Australian Wildlife Conservancy. They assist in the acquisition of land for use of conservation of threatened species and ecosystems in remote Australia. We were able to raise and donate $861.70 from this event and we continue to promote other fundraising events held by Friends of Australian Wildlife Conservancy.

AWNY SSF Volunteer Day

In December, six fabulous AWNY women attended the Sanctuary for Families Volunteer day where we wrapped and sorted presents for the families in most need of gifts at Christmas. A number of AWNY volunteers were also helping at an invitation mailing day in April.

Working in the USA

In March, Belinda Jackson’s, annual Working in the USA event was kindly sponsored by QBE and this enabled us to give the profits of $990 from the event to Sanctuary for Families. Sanctuary for Families provides domestic violence victims, sex trafficking victims, and their children with a range of comprehensive services.

With our additional funds raised of $1,500 from various other events throughout the year, the committee unanimously decided to donate this to the Adara Group to assist with current earthquake relief efforts in the communities in remote Nepal. Here are some more details on the work of Adara Group in Nepal.

We trust that you will agree, that the above charities were all worthwhile causes and that with your support, we were able to achieve these excellent results.

This year, the Charity Lead role is Taya Sedgman, who is already coming up with marvelous ways to ensure the members of AWNY help with our charity efforts.

If you would like to read more about any of the above charities, please see the below links. Thank you again for your support and I look forward to raising more money and awareness this year.




Event in Review: Working in the USA

by Zoe Potter

“How do I get a job in New York?” is a question that has been asked by many Australians now living in New York.

Belinda Jackson expertly answered this question, and many others like it, on Monday 23 March 2015 at AWNY’s latest event, Working in the USA.

Belinda, who is AWNY’s communications lead, has helped many Australians find employment in New York as part of her consulting business, Prosell International.

Guests were treated to information and wisdom that will prove invaluable when looking for a job in New York and navigating American workplaces. Belinda’s advice covered the job search spectrum, from applications (make sure your CV is only one page in length) to finding a job (LinkedIn is a great source of job advertisements), to getting the job (prepare your elevator pitch), and the importance of networking.

A panel discussion followed during which Jan Muir, Markos Moya and Liz Walsh shared their illuminating stories and insights.

The evening was certainly not all work and no play. There was plenty of time to meet and mingle in the merry atmosphere and enjoy the delicious food and drinks provided by the generous sponsor, QBE.

For a newcomer like me the evening provided loads of helpful advice and made the daunting task of getting a job in New York seem so much more possible. Being surrounded by a group of fabulous and friendly men and women was heartwarming and reinforced what a valuable resource AWNY is.

Proceeds from the evening were donated to Sanctuary for Families, a charity that provides services to victims of domestic violence and trafficking and their children.

Belinda’s top 3 tips for getting a job in the USA are:

  • Get your resume and LinkedIn profile ‘Americanized’. It’s worthwhile getting a professional to review your resume.
  • Work on your ‘Elevator Pitch’. What do you do and who do you help in less than 60 seconds.
  • Network like crazy. It’s a tough market place in the USA with lots of competition for every role, so get out there and capitalize on all the networking opportunities available.

photo: Molly Sawaya of QBE, Belinda Jackson and Lisa Mueller of Sanctuary for Families

photo credit: Melanie Chiew

Check out our FB page for more pics of the evening.

Event: Working in the USA

Working in the USA header

Recently arrived in the States? Looking for a job? Or looking for a change of direction in your New York career?

Belinda Jackson, of Prosell International who has been living and working in NYC for nine years has provided advice to many Aussies who have made the move to the States. She will be presenting an informative session about how to find your next job in the USA.

Belinda’s presentation will be followed by a panel discussion featuring three successful Australians who will share their insights into carving out careers in the USA. The panel includes: Jan Muir, Markos Moya and Liz Walsh. Read more about the panel members.

Learn how to:

  • Prepare your Resume
  • Hone your Interview Skills
  • Repackage yourself for a New Role
  • Network and Uncover the Hidden Job Market
  • Navigate the Cultural Differences between Workplaces in Australia and America

This event is open to men and women.

When: Monday 23 March 2015, 6:15pm for 7pm start
QBE, Wall Street Plaza, 88 Pine Street, New York
ID for security entry
$14 Members | $19 Non-members.
Refreshments included.


Registration required by Thursday, 19 March.

All proceeds will be donated to Sanctuary for Families.
This event is generously sponsored by QBE.
QBE logo sml


Belinda JacksonWith over 20 years experience, Belinda has developed a broad range of skills as a Business Consultant to organizations of all sizes in many sectors. Since arriving in New York City she has developed a diverse consulting business, Prosell International, which provides a range of advice from assisting international companies in developing their market entry strategy in the USA to improving the profitability of established organizations.

Her client base ranges from sole operators to large corporations. Previous and current clients include: NBC Comcast, Dell Computers, News Corporation, Telstra and British Telecom to name a few. Some industries she has worked with include hospitality, retail, telecoms, health, publishing, manufacturing, banking, airlines and digital media.
Her personal passion is in the people development space. She frequently advises Human Resources Departments, as well as provides career coaching guidance to individuals. At this event she will be sharing many tips she has learnt since arriving in the Big Apple.