Tell us about your business and what inspired you to begin.
What is your Ah Ha moment?
What have been the hardest lessons in starting a business?
The hardest lessons have been about moving from a freelance creative business to manufacturing and distribution. That’s a lot to learn. I feel like I got an MBA in real time. The other big thing I learned, was how to build a company culture. As a freelancer, you don’t work with the same people for very long. Now we have a team of people who are amazing and we look forward to seeing each other every day.
Where have you been most successful in marketing your business?
We were lucky. We created a product we wanted, put it out into the world to see if people would buy it and they did! Beyond that initial success, word-of-mouth is the best thing any brand can hope for and because we have a great mission, we get a lot of people sharing our brand.
Do you have any mentors, and how have people been with sharing information and their networks?
We have some wonderful mentors! People are either drawn to us by our mission which means we get a wide range of advice from finance to environmental to sales and marketing. I also think we get interest because we’re trying to move the needle in terms of sustainability in a category that is dominated by a few major corporations.
What advice would you given someone thinking about starting a business?
Other than yourself, what piece of Australia have you put into your business?
What is next for your business?
Do you have any offer or promo code you would like to share with AWNY members?
Why the Kickstarter now?
We’re running the crowdfunding campaign because we want to show this product to people and get them excited before we manufacture. We want to get feedback and questions from as many people as possible before we launch. This felt like the best way to get that feedback. We plan on manufacturing in the fall so it won’t be too long before the new products are on the market.
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