Eco Cleaning Supplies Inspired By Australian Recycling – AWNY Startup Stories with Sacha Dunn

Tell us about your business and what inspired you to begin.

I started Common Good when I had small children and became concerned about the chemicals we were bringing into our home. I was equally alarmed by the amount of plastic recycling our little family was generating each week from laundry detergent and hand soap bottles. We remember that in Australia, we’d keep the big plastic container and refill it with a milk carton of laundry detergent. When we couldn’t find anything like that here in New York, we created Common Good and designed a refill station where people could bring their empty bottles, refill them and keep them out of the recycling stream for years.

What is your Ah Ha moment?

That happened before launching Common Good  In my previous career, I was a still life and interiors prop stylist. I used styled for Vogue Living and was the style editor at Marie Claire Lifestyle (remember that magazine?!) When we moved to New York in 2001, it was bad timing to start a new career. But I called a few photo editors and on the third call, the editor said “just keep talking with that Australian accent! I’m so glad you’re here. I only hire Australian stylists and photographer. I’m going to book you on this job.” The accent has been working for me ever since.
 Sacha Portrait copy

What have been the hardest lessons in starting a business?

The hardest lessons have been about moving from a freelance creative business to manufacturing and distribution. That’s a lot to learn. I feel like I got an MBA in real time. The other big thing I learned, was how to build a company culture. As a freelancer, you don’t work with the same people for very long. Now we have a team of people who are amazing and we look forward to seeing each other every day.

Where have you been most successful in marketing your business?

We were lucky. We created a product we wanted, put it out into the world to see if people would buy it and they did! Beyond that initial success, word-of-mouth is the best thing any brand can hope for and because we have a great mission, we get a lot of people sharing our brand.

Do you have any mentors, and how have people been with sharing information and their networks?

We have some wonderful mentors! People are either drawn to us by our mission which means we get a wide range of advice from finance to environmental to sales and marketing. I also think we get interest because we’re trying to move the needle in terms of sustainability in a category that is dominated by a few major corporations.

What advice would you given someone thinking about starting a business?

Talk to other entrepreneurs! It is like having a baby and will take 2x the time you think it will. At the same time, don’t wait, don’t hold back. If it’s something you really want to do then get to work and make it happen.

Other than yourself, what piece of Australia have you put into your business?

The whole idea behind Common Good is Australian! It was that A-ha moment of refilling our laundry bottles that lead us to create Common Good. I also think that everything about me is Australian so there are probably a lot of things about how I work that are culturally different because I’m Australian.
 Refill Station copy

What is next for your business?

We are launching the next phase in refillable household soaps and cleaners! Our new Refill Box Collection uses 83% less plastic than the equivalent bottles and will ship direct to your door.
 

Do you have any offer or promo code you would like to share with AWNY members?

We don’t have a promo code but we’d love you to check us out on Kickstarter!

Why the Kickstarter now?

We’re running the crowdfunding campaign because we want to show this product to people and get them excited before we manufacture. We want to get feedback and questions from as many people as possible before we launch. This felt like the best way to get that feedback. We plan on manufacturing in the fall so it won’t be too long before the new products are on the market.

CG Current Range 2 copy

Follow Common Good on Social Media

Websitehttps://www.commongoodandco.com

Facebook: https://www.facebook.com/commongoodandco/ 

Twitterhttps://twitter.com/commongoodandco

Pinteresthttps://www.pinterest.com/commongoodandco/

Instagramhttps://www.instagram.com/commongoodandco/

Love this AWNY Startup Story? Want more?

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Are you an Australian female who owns a business in New York?

If you do and you want to tell us all about it, email us at awny@aaanyc.org

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