Navigating the fast-paced, competitive labyrinth of the New York job market can be daunting, especially if you’re an Australian finding your footing on foreign soil. Enter Belinda “BJ” Jackson, a dynamic Human Resources and career coaching force who serves as the Vice President of Australian Women in New York (AWNY). With an illustrious career that spans roles at global powerhouses like News Corp, Dell, and Yum Restaurant Group, Belinda has cultivated a unique blend of experiences that enable her to guide Aussies through the intricate nuances of the U.S. job market. A founding member of the new AWNY, she has been pivotal in transforming the group into a robust network that champions women and serves as a vital bridge between Australia and the United States. In our exclusive interview, Belinda opens up about her journey, her advice for breaking into the U.S. job market, and how she leverages her uncanny ability to connect people for professional and community success. Get ready to take notes; this is a masterclass in ambition, adaptability, and authentic connection.
The ABC of U.S. Career Transition
“My career started as a Food Scientist Graduate with Mars Corporation, where I cut my teeth in various departments, almost like an ‘on-the-job MBA,'” says BJ. “I discovered early on that while technology was fab, people make things tick. That’s when I knew I wanted to focus on working with people.”
Her advice for Aussies in the U.S.? “Americanize yourself—professionally, of course! Don’t you dare change that charming Aussie accent, but do switch to American spelling. And when it comes to resumes, forget the Australian CV format filled with excruciating detail. Keep it to a one or two-pager, highlighting your skills and what you bring to the role. And remember, the hustle is real! Networking can make or break your career here, given that you’re starting from scratch.”
AWNY: A Lifeline for Australian Women
BJ has consistently recognized the power of community, so it’s no surprise that she was instrumental in reshaping Australian Women in New York (AWNY). Initially founded in 1999 by a group of women, primarily wives of bankers and consultants, AWNY started as a casual gathering for those who couldn’t work due to visa restrictions. “I owe a huge nod to those early pioneers; they planted the seeds for what AWNY has become,” BJ says.
“My entry into the AWNY community came when I started my business and felt pretty isolated. So, I helped pivot the group to be more career-focused and inclusive. We started organizing social media offerings, evening events, career panels—you name it.”
Translating Personal Branding to Business Strategy
Navigating the labyrinth of U.S. market entry isn’t just about having a great product or service but also crafting a compelling story. “Whether you’re an individual or a business, it boils down to storytelling,” BJ asserts. “In the States, your value proposition isn’t just a nice-to-have; it’s essential and has to resonate with the American audience.”
“Many Aussies watch American shows and think they get the culture. But you’ve got to dig deeper to resonate with Americans. I bring this nuanced perspective to my career and business coaching work, emphasizing that businesses should ‘Think Global but Act Local.’”
A People’s Person
Among BJ’s many standout qualities are her remarkable memory and ability to build connections. “I love people and enjoy helping them. I’m a connector and a strong networker, which comes in handy professionally and in my AWNY contributions,” she says. “Whether it’s casual drinks or educational events, we at AWNY offer something for everyone. My role is to amplify these opportunities.”
More Than Just Business
“Passions like theatre and travel aren’t just hobbies for me; they’re extensions of my community-building spirit,” she says. Whether you’re an Aussie wondering what Broadway show would impress the parents or looking for the ultimate jet lag cure, BJ’s your go-to resource. “Though the ‘Hive Mind’ on our Australian Women in New York Facebook group is fantastic for such advice. The collective wisdom there is second to none.”
“I also work as the Programs Director for the American Friends of the National Gallery of Australia. Working with an icon like the NGA is a privilege and an incredible opportunity to give back to Australia.”
Her love for the arts doesn’t stop at mere suggestions; it’s also been a springboard for tangible support. “I’ve helped several Aussies in the theatre world, offering introductions and promotional ideas. There’s nothing more rewarding than seeing them get their break, whether it’s a spotlight on Broadway or a more intimate Off-Off-Broadway production,” she says, delighted.
It’s through these interests—be it a love for the dramatic arts or the thrill of globetrotting—that BJ further strengthens her role as a community supporter and connector. “I bring my whole self to my community work, including all my interests,” she emphasizes. “It’s one thing to connect people professionally, but when you can also share their personal interests and pursuits, the bond becomes much stronger.”
Resilience in an Ever-Changing Landscape
“When it comes to job-hunting in the U.S., you’ve got to be resilient. The recruitment process here is far more intensive than most Aussies are used to,” she warns. “AI has changed the game, making it imperative to be intentional in presenting yourself. Networking remains crucial, and it’s important to be prepared for potential setbacks.”
So, what’s her parting advice for newly-landed Aussies? “Join AWNY and other FB groups, and don’t hesitate to reach out. I’m well-connected and happy to make introductions. The first step in your U.S. career might be a coffee away!”
Navigating the U.S. job market can be a complex maze, but Aussies can more confidently make the Big Apple their next big career step with guides like BJ.
For those interested, BJ has some fantastic opportunities to join: an in-person career networking drinks on 9/13 and a special virtual job-seeker coaching session. She’ll also be a lead on our upcoming AWNY Career Panel on October 30, so save the date!