A big moment is here for Australian fashion in New York.
WeWearAustralian has officially landed in the U.S – opening its first-ever flagship store in SoHo, New York, alongside the launch of its dedicated American e-commerce platform on Saturday 4th April.
Store Location: 69 Mercer St, SoHo
This marks a major milestone, giving Australian fashion a permanent home in the U.S. and making it easier than ever for American customers to shop our leading designers.
Located on Mercer Street, the 5,000 sq ft space is a curated destination showcasing the best of Australian fashion, design and lifestyle, bringing together brands like Akubra, Bondi Born, Bared Footwear, ESSE Studios, Hansen & Gretel, Lee Mathews, Silk Laundry and Viktoria & Woods and more.
What this means:
• A permanent home for Australian brands in the U.S.
• Up to 35 brands featured at any one time across fashion, home, art and accessories
• Localized shopping in US Dollars
• Faster shipping + no duties at checkout
• Exclusive in-store experiences + installations
WeWearAustralian.com extends the experience nationwide, giving U.S. customers access to an even broader edit year-round in market. This isn’t just a store opening, it’s a major step forward in breaking down barriers for Australian brands entering the U.S. market, from logistics to marketing and distribution.
AUSTRALIAN BRAND LIST:
● Akubra
● Atoir
● Bared Footwear
● Bondi Born
● Decjuba
● ESSE Studios
● Hansen and Gretel
● Ilio Nema
● Jasmine Alexa
● Joaen
● Kate and Kole
● KIVARI
● LEO Lin
● Lee Mathews
● Matin
● Oh So Troppy
● Palm Noosa
● Palma Martin
● Silk Laundry
● Viktoria and Woods
● Yaneth
● Zandra Stone
ARTISTS
● Tan Arlidge
● Amelia Axton
● Henryk
● Laundry Gallery (Nina Fitzgerald )
● Tom Butterworth
● Objects Of Virtue – David Suckling
FURNITURE & HOMEWARES
● Antico Home
● Armadillo Rugs
● FOMU Lighting
● Lumira
Head to the WeWearAustralia website to sign up for early access.
Follow the hype on Instagram.
